Cholula vs Terrapin Ridge Farms · Bay Area shelf head-to-head
Cholula and Terrapin Ridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocers
Cholula
Terrapin Ridge Farms
53
brand power
46
20
products
20
5
categories
5
6
subcategories
11
18
grocers
12
$1.14
price per fl oz
72.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cholula▭ Terrapin Ridge Farms
Distribution · 30% of score75·50
C
carried in 18 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cholula
only Terrapin Ridge Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cholula · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cholula · Terrapin Ridge Farms
