Chopped Chile Co vs Tuttocalabria · Bay Area shelf head-to-head
Chopped Chile Co and Tuttocalabria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tuttocalabria carries more Brand PowerTuttocalabria is in more Bay Area grocersTuttocalabria fields the deeper lineup
Chopped Chile Co
Tuttocalabria
14
brand power
52
3
products
18
2
categories
7
2
subcategories
10
2
grocers
13
63.8¢
price per oz
$1.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chopped Chile Co▭ Tuttocalabria
Distribution · 30% of score8·54
C
T
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chopped Chile Co
no top category Tuttocalabria doesn’t also play in.
only Tuttocalabria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chopped Chile Co · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chopped Chile Co · Tuttocalabria