Christopher Ranch vs The Ginger People · Bay Area shelf head-to-head
Christopher Ranch and The Ginger People, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Ginger People is in more Bay Area grocersChristopher Ranch fields the deeper lineup
Christopher Ranch
The Ginger People
62
brand power
61
34
products
30
5
categories
9
6
subcategories
14
13
grocers
19
$1.05
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Christopher Ranch▭ The Ginger People
Distribution · 30% of score54·79
carried in 13 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments3 vs 2 SKUs
<1% of shelf
only Christopher Ranch
only The Ginger People
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Christopher Ranch · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Christopher Ranch · The Ginger People
