Clamato vs The Ginger People · Bay Area shelf head-to-head
Clamato and The Ginger People, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Ginger People carries more Brand PowerThe Ginger People is in more Bay Area grocersThe Ginger People fields the deeper lineupThe Ginger People sits further up the premium end
Clamato
The Ginger People
19
brand power
61
6
products
30
2
categories
9
2
subcategories
14
10
grocers
19
16.1¢
price per fl oz
82.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clamato▭ The Ginger People
Distribution · 30% of score42·79
C
carried in 10 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clamato
only The Ginger People
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clamato · 1
only The Ginger People · 10
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clamato · The Ginger People