Clif Bar vs Kind · Bay Area shelf head-to-head
Clif Bar and Kind, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerClif Bar is in more Bay Area grocersKind fields the deeper lineupKind sits further up the premium end
Clif Bar
Kind
56
brand power
65
42
products
91
3
categories
5
4
subcategories
5
18
grocers
17
$1.26
price per oz
$1.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clif Bar▭ Kind
Distribution · 30% of score75·71
carried in 18 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Snacks31 vs 15 SKUs
only Clif Bar
only Kind
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clif Bar · Kind
