Clover Farms vs Alexandre Family Farm · Bay Area shelf head-to-head
Clover Farms and Alexandre Family Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Farms carries more Brand PowerClover Farms fields the deeper lineupAlexandre Family Farm sits further up the premium end
Clover Farms
Alexandre Family Farm
67
brand power
53
17
products
14
7
categories
7
9
subcategories
8
17
grocers
17
13.9¢
price per fl oz
33.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Farms▭ Alexandre Family Farm
Distribution · 30% of score71·71
carried in 17 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cream1 vs 1 SKUs
only Clover Farms
only Alexandre Family Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Farms · Alexandre Family Farm
