Clover Sonoma vs Judy's Family Farm · Bay Area shelf head-to-head
Clover Sonoma and Judy's Family Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupJudy's Family Farm sits further up the premium end
Clover Sonoma
Judy's Family Farm
68
brand power
33
114
products
6
12
categories
1
23
subcategories
1
18
grocers
17
$2.57
price per item
71.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Sonoma▭ Judy's Family Farm
Distribution · 30% of score75·71
carried in 18 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clover Sonoma
only Judy's Family Farm
no top category Clover Sonoma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Sonoma · Judy's Family Farm
