Clover Sonoma vs La Fermière · Bay Area shelf head-to-head
Clover Sonoma and La Fermière, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerLa Fermière is in more Bay Area grocersClover Sonoma fields the deeper lineupLa Fermière sits further up the premium end
Clover Sonoma
La Fermière
68
brand power
52
114
products
23
12
categories
2
23
subcategories
2
18
grocers
19
48.1¢
price per oz
79.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Sonoma▭ La Fermière
Distribution · 30% of score75·79
carried in 18 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clover Sonoma
only La Fermière
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Sonoma · La Fermière
