Clover Sonoma vs Noosa · Bay Area shelf head-to-head
Clover Sonoma and Noosa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupNoosa sits further up the premium end
Clover Sonoma
Noosa
68
brand power
45
114
products
33
12
categories
2
23
subcategories
2
18
grocers
13
48.1¢
price per oz
46.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Sonoma▭ Noosa
Distribution · 30% of score75·54
carried in 18 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Ice Cream3 vs 1 SKUs
<1% of shelf
only Clover Sonoma
only Noosa
no top category Clover Sonoma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clover Sonoma · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Sonoma · Noosa
