Clover Sonoma vs Pavels · Bay Area shelf head-to-head
Clover Sonoma and Pavels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupClover Sonoma sits further up the premium end
Clover Sonoma
Pavels
68
brand power
17
114
products
2
12
categories
1
23
subcategories
1
18
grocers
9
48.1¢
price per oz
26.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Sonoma▭ Pavels
Distribution · 30% of score75·38
P
carried in 18 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clover Sonoma
only Pavels
no top category Clover Sonoma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clover Sonoma · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Sonoma · Pavels
