Clover Sonoma vs Reddi-wip · Bay Area shelf head-to-head
Clover Sonoma and Reddi-wip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineup
Clover Sonoma
Reddi-wip
68
brand power
19
114
products
4
12
categories
1
23
subcategories
1
18
grocers
6
48.1¢
price per oz
91.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Sonoma▭ Reddi-wip
Distribution · 30% of score75·25
carried in 18 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clover Sonoma
only Reddi-wip
no top category Clover Sonoma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clover Sonoma · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Sonoma · Reddi-wip
