Cobb’s vs Dsd Merchandisers · Bay Area shelf head-to-head
Cobb’s and Dsd Merchandisers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers is in more Bay Area grocersDsd Merchandisers fields the deeper lineup
Cobb’s
Dsd Merchandisers
0
brand power
49
5
products
61
3
categories
11
4
subcategories
27
1
grocers
4
$4.19
avg price
$10.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cobb’s▭ Dsd Merchandisers
Distribution · 30% of score4·17
C
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy2 vs 27 SKUs
C
<1% of shelf
only Cobb’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cobb’s · 1
only Dsd Merchandisers · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cobb’s · Dsd Merchandisers