Cobram Estate vs Star · Bay Area shelf head-to-head
Cobram Estate and Star, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Star carries more Brand PowerCobram Estate is in more Bay Area grocersStar fields the deeper lineup
Cobram Estate
Star
28
brand power
43
7
products
20
1
categories
6
13
grocers
11
$1.16
price per fl oz
68.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cobram Estate▭ Star
Distribution · 30% of score54·46
S
carried in 13 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cobram Estate
no top category Star doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cobram Estate · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cobram Estate · Star
