Coco Real vs Vita Coco · Bay Area shelf head-to-head
Coco Real and Vita Coco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vita Coco carries more Brand PowerVita Coco is in more Bay Area grocersVita Coco fields the deeper lineup
Coco Real
Vita Coco
31
brand power
54
9
products
20
3
categories
3
6
grocers
16
16.0¢
price per fl oz
28.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coco Real▭ Vita Coco
Distribution · 30% of score25·67
C
carried in 6 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coco Real
only Vita Coco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Coco Real · 0
no exclusive doors — everywhere Coco Real is, Vita Coco is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coco Real · Vita Coco
