Cocojune vs So Delicious · Bay Area shelf head-to-head
Cocojune and So Delicious, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
So Delicious carries more Brand PowerSo Delicious is in more Bay Area grocersSo Delicious fields the deeper lineupCocojune sits further up the premium end
Cocojune
So Delicious
53
brand power
67
22
products
54
4
categories
7
5
subcategories
9
19
grocers
20
70.2¢
price per oz
56.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cocojune▭ So Delicious
Distribution · 30% of score79·83
carried in 19 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cocojune
only So Delicious
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cocojune · So Delicious
