Coconut Secret vs Big Tree Farms · Bay Area shelf head-to-head
Coconut Secret and Big Tree Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Big Tree Farms carries more Brand PowerBig Tree Farms is in more Bay Area grocersBig Tree Farms fields the deeper lineupCoconut Secret sits further up the premium end
Coconut Secret
Big Tree Farms
13
brand power
37
4
products
11
3
categories
5
3
subcategories
7
8
grocers
14
$1.08
price per oz
46.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coconut Secret▭ Big Tree Farms
Distribution · 30% of score33·58
C
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coconut Secret
only Big Tree Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Coconut Secret · 3
only Big Tree Farms · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coconut Secret · Big Tree Farms