Colle Del Tartufo vs Rao's · Bay Area shelf head-to-head
Colle Del Tartufo and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineup
Colle Del Tartufo
Rao's
16
brand power
66
5
products
79
2
categories
6
3
subcategories
16
1
grocers
21
$8.63
avg price
$10.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Colle Del Tartufo▭ Rao's
Distribution · 30% of score4·88
C
carried in 1 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Colle Del Tartufo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Colle Del Tartufo · 0
no exclusive doors — everywhere Colle Del Tartufo is, Rao's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Colle Del Tartufo · Rao's
