Columbus vs Negroni · Bay Area shelf head-to-head
Columbus and Negroni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbus carries more Brand PowerColumbus is in more Bay Area grocersColumbus fields the deeper lineupNegroni sits further up the premium end
Columbus
Negroni
60
brand power
32
40
products
10
6
categories
3
13
subcategories
5
16
grocers
5
$1.69
price per oz
$3.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Columbus▭ Negroni
Distribution · 30% of score67·21
carried in 16 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cured Meats21 vs 5 SKUs
7% of shelf
only Columbus
only Negroni
no top category Columbus doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Columbus · Negroni
