Confiletas vs Starter Bakery · Bay Area shelf head-to-head
Confiletas and Starter Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starter Bakery carries more Brand PowerStarter Bakery is in more Bay Area grocersStarter Bakery fields the deeper lineup
Confiletas
Starter Bakery
10
brand power
51
2
products
36
1
categories
7
1
subcategories
14
1
grocers
8
$6.59
avg price
$8.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Confiletas▭ Starter Bakery
Distribution · 30% of score4·33
C
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Confiletas
no top category Starter Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Confiletas · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Confiletas · Starter Bakery