Cook's Flavoring vs Simply Organic · Bay Area shelf head-to-head
Cook's Flavoring and Simply Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineupSimply Organic sits further up the premium end
Cook's Flavoring
Simply Organic
20
brand power
68
3
products
109
2
categories
10
2
subcategories
43
5
grocers
18
$2.45
price per fl oz
$6.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cook's Flavoring▭ Simply Organic
Distribution · 30% of score21·75
C
carried in 5 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cook's Flavoring
no top category Simply Organic doesn’t also play in.
only Simply Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cook's Flavoring · 1
only Simply Organic · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cook's Flavoring · Simply Organic
