Copra Coconuts vs C2o Coconut Water · Bay Area shelf head-to-head
Copra Coconuts and C2o Coconut Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
C2o Coconut Water carries more Brand PowerC2o Coconut Water is in more Bay Area grocersC2o Coconut Water fields the deeper lineupCopra Coconuts sits further up the premium end
Copra Coconuts
C2o Coconut Water
29
brand power
52
5
products
18
3
categories
3
9
grocers
17
39.9¢
price per fl oz
22.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Copra Coconuts▭ C2o Coconut Water
Distribution · 30% of score38·71
C
carried in 9 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Copra Coconuts
only C2o Coconut Water
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Copra Coconuts · 1
only C2o Coconut Water · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Copra Coconuts · C2o Coconut Water
