Copra Coconuts vs Vita Coco · Bay Area shelf head-to-head
Copra Coconuts and Vita Coco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vita Coco carries more Brand PowerVita Coco is in more Bay Area grocersVita Coco fields the deeper lineupCopra Coconuts sits further up the premium end
Copra Coconuts
Vita Coco
29
brand power
54
5
products
20
3
categories
3
9
grocers
16
39.9¢
price per fl oz
28.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Copra Coconuts▭ Vita Coco
Distribution · 30% of score38·67
C
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Copra Coconuts
only Vita Coco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Copra Coconuts · 1
only Vita Coco · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Copra Coconuts · Vita Coco
