Costa D'oro vs Star · Bay Area shelf head-to-head
Costa D'oro and Star, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Star carries more Brand PowerStar is in more Bay Area grocersStar fields the deeper lineup
Costa D'oro
Star
11
brand power
43
3
products
20
1
categories
6
4
grocers
11
$20.52
avg price
$10.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Costa D'oro▭ Star
Distribution · 30% of score17·46
C
S
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Costa D'oro
no top category Star doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Costa D'oro · 0
no exclusive doors — everywhere Costa D'oro is, Star is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Costa D'oro · Star
