Cracker Barrel vs Tillamook · Bay Area shelf head-to-head
Cracker Barrel and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineupCracker Barrel sits further up the premium end
Cracker Barrel
Tillamook
16
brand power
67
4
products
127
2
categories
6
2
subcategories
21
3
grocers
20
94.4¢
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cracker Barrel▭ Tillamook
Distribution · 30% of score13·83
C
carried in 3 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cracker Barrel
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cracker Barrel · 0
no exclusive doors — everywhere Cracker Barrel is, Tillamook is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cracker Barrel · Tillamook
