Crisp & Co. vs Bubbies · Bay Area shelf head-to-head
Crisp & Co. and Bubbies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bubbies carries more Brand PowerBubbies is in more Bay Area grocersBubbies fields the deeper lineup
Crisp & Co.
Bubbies
23
brand power
60
5
products
45
3
categories
6
2
grocers
19
$10.71
avg price
$8.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crisp & Co.▭ Bubbies
Distribution · 30% of score8·79
C
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crisp & Co.
only Bubbies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crisp & Co. · 0
no exclusive doors — everywhere Crisp & Co. is, Bubbies is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crisp & Co. · Bubbies
