Lining them up…
Crunchmaster and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 15 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crunchmaster · Simple Mills
21 products in the catalog·75 products in the catalog
spans 2 categories·spans 13 categories
~2% average share on the shelves it competes on·~2% average share on the shelves it competes on
no exclusive doors — everywhere Crunchmaster is, Simple Mills is too.
