Daisy Brand vs Epic · Bay Area shelf head-to-head
Daisy Brand and Epic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Epic carries more Brand PowerEpic is in more Bay Area grocersEpic fields the deeper lineup
Daisy Brand
Epic
23
brand power
66
5
products
39
3
categories
8
3
grocers
15
$2.83
avg price
$6.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daisy Brand▭ Epic
Distribution · 30% of score13·63
D
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daisy Brand
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Daisy Brand · 0
no exclusive doors — everywhere Daisy Brand is, Epic is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daisy Brand · Epic