Dave's Gourmet vs Tuttocalabria · Bay Area shelf head-to-head
Dave's Gourmet and Tuttocalabria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tuttocalabria carries more Brand PowerDave's Gourmet is in more Bay Area grocersTuttocalabria sits further up the premium end
Dave's Gourmet
Tuttocalabria
45
brand power
52
19
products
18
3
categories
7
5
subcategories
10
16
grocers
13
58.6¢
price per oz
$1.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dave's Gourmet▭ Tuttocalabria
Distribution · 30% of score67·54
T
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dave's Gourmet
no top category Tuttocalabria doesn’t also play in.
only Tuttocalabria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dave's Gourmet · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dave's Gourmet · Tuttocalabria