Dave's Killer Bread vs Canyon Bakehouse · Bay Area shelf head-to-head
Dave's Killer Bread and Canyon Bakehouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Killer Bread carries more Brand PowerDave's Killer Bread is in more Bay Area grocersDave's Killer Bread fields the deeper lineupCanyon Bakehouse sits further up the premium end
Dave's Killer Bread
Canyon Bakehouse
61
brand power
41
52
products
18
4
categories
2
14
subcategories
9
21
grocers
14
45.6¢
price per oz
58.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dave's Killer Bread▭ Canyon Bakehouse
Distribution · 30% of score88·58
carried in 21 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dave's Killer Bread
only Canyon Bakehouse
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dave's Killer Bread · Canyon Bakehouse
