Dave's Killer Bread vs Hero · Bay Area shelf head-to-head
Dave's Killer Bread and Hero, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Killer Bread carries more Brand PowerDave's Killer Bread is in more Bay Area grocersDave's Killer Bread fields the deeper lineupHero sits further up the premium end
Dave's Killer Bread
Hero
61
brand power
32
52
products
7
4
categories
3
14
subcategories
5
21
grocers
10
45.6¢
price per oz
68.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dave's Killer Bread▭ Hero
Distribution · 30% of score88·42
H
carried in 21 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dave's Killer Bread
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dave's Killer Bread · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dave's Killer Bread · Hero
