De Cecco vs Goodles · Bay Area shelf head-to-head
De Cecco and Goodles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De Cecco carries more Brand PowerDe Cecco fields the deeper lineupGoodles sits further up the premium end
De Cecco
Goodles
57
brand power
51
66
products
27
5
categories
2
24
subcategories
5
15
grocers
15
35.5¢
price per oz
88.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ De Cecco▭ Goodles
Distribution · 30% of score63·63
carried in 15 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods1 vs 21 SKUs
only De Cecco
only Goodles
no top category De Cecco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only De Cecco · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: De Cecco · Goodles
