Del Monte vs El Pato · Bay Area shelf head-to-head
Del Monte and El Pato, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerDel Monte is in more Bay Area grocersDel Monte fields the deeper lineupEl Pato sits further up the premium end
Del Monte
El Pato
66
brand power
22
114
products
6
10
categories
4
25
subcategories
4
14
grocers
6
24.4¢
price per oz
25.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Del Monte▭ El Pato
Distribution · 30% of score58·25
E
carried in 14 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only El Pato
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Del Monte · El Pato