Del Monte vs Love Beets · Bay Area shelf head-to-head
Del Monte and Love Beets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerDel Monte is in more Bay Area grocersDel Monte fields the deeper lineupLove Beets sits further up the premium end
Del Monte
Love Beets
66
brand power
41
114
products
6
10
categories
4
25
subcategories
4
14
grocers
10
24.4¢
price per oz
67.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Del Monte▭ Love Beets
Distribution · 30% of score58·42
L
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Love Beets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Del Monte · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Del Monte · Love Beets
