Del Monte vs Mt. Olive · Bay Area shelf head-to-head
Del Monte and Mt. Olive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerDel Monte is in more Bay Area grocersDel Monte fields the deeper lineup
Del Monte
Mt. Olive
66
brand power
41
114
products
18
10
categories
3
14
grocers
8
46.4¢
price per fl oz
33.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Del Monte▭ Mt. Olive
Distribution · 30% of score58·33
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Del Monte
only Mt. Olive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Del Monte · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Del Monte · Mt. Olive
