Del Popolo vs Cappello's · Bay Area shelf head-to-head
Del Popolo and Cappello's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cappello's carries more Brand PowerCappello's is in more Bay Area grocersCappello's fields the deeper lineupDel Popolo sits further up the premium end
Del Popolo
Cappello's
24
brand power
62
4
products
20
1
categories
8
2
subcategories
10
9
grocers
13
$1.24
price per oz
92.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Del Popolo▭ Cappello's
Distribution · 30% of score38·54
D
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Del Popolo
no top category Cappello's doesn’t also play in.
only Cappello's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Del Popolo · 3
only Cappello's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Del Popolo · Cappello's
