Delallo vs Mani · Bay Area shelf head-to-head
Delallo and Mani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delallo carries more Brand PowerDelallo is in more Bay Area grocersDelallo fields the deeper lineup
Delallo
Mani
63
brand power
13
79
products
3
23
categories
2
15
grocers
1
$6.09
avg price
$12.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Delallo▭ Mani
Distribution · 30% of score63·4
M
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Delallo
only Mani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Delallo · Mani
