Delallo vs Pastificio Morelli · Bay Area shelf head-to-head
Delallo and Pastificio Morelli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delallo carries more Brand PowerDelallo is in more Bay Area grocersDelallo fields the deeper lineup
Delallo
Pastificio Morelli
63
brand power
0
79
products
2
23
categories
1
31
subcategories
2
15
grocers
1
$6.09
avg price
$9.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Delallo▭ Pastificio Morelli
Distribution · 30% of score63·4
P
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Delallo
only Pastificio Morelli
no top category Delallo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Delallo · Pastificio Morelli