Delallo vs Wickles · Bay Area shelf head-to-head
Delallo and Wickles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delallo carries more Brand PowerDelallo is in more Bay Area grocersDelallo fields the deeper lineupDelallo sits further up the premium end
Delallo
Wickles
63
brand power
15
79
products
3
23
categories
2
31
subcategories
2
15
grocers
2
$6.09
avg price
$7.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Delallo▭ Wickles
Distribution · 30% of score63·8
W
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Delallo
only Wickles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Delallo · Wickles