Devious vs Frontier Co-op · Bay Area shelf head-to-head
Devious and Frontier Co-op, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frontier Co-op carries more Brand PowerFrontier Co-op is in more Bay Area grocersFrontier Co-op fields the deeper lineup
Devious
Frontier Co-op
9
brand power
60
2
products
72
1
categories
10
2
subcategories
36
1
grocers
12
$8.99
avg price
$8.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Devious▭ Frontier Co-op
Distribution · 30% of score4·50
D
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Devious
no top category Frontier Co-op doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Devious · Frontier Co-op