Diestel Family Ranch vs True Story · Bay Area shelf head-to-head
Diestel Family Ranch and True Story, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
True Story is in more Bay Area grocersTrue Story sits further up the premium end
Diestel Family Ranch
True Story
52
brand power
53
20
products
21
6
categories
6
10
subcategories
10
13
grocers
14
$1.45
price per oz
$2.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diestel Family Ranch▭ True Story
Distribution · 30% of score54·58
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diestel Family Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Diestel Family Ranch · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diestel Family Ranch · True Story
