Dietz & Watson vs Land O’frost · Bay Area shelf head-to-head
Dietz & Watson and Land O’frost, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dietz & Watson carries more Brand PowerDietz & Watson is in more Bay Area grocersDietz & Watson fields the deeper lineup
Dietz & Watson
Land O’frost
46
brand power
26
48
products
14
7
categories
1
16
subcategories
6
8
grocers
3
$8.42
avg price
$6.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dietz & Watson▭ Land O’frost
Distribution · 30% of score33·13
L
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dietz & Watson
only Land O’frost
no top category Dietz & Watson doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dietz & Watson · 6
only Land O’frost · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dietz & Watson · Land O’frost
