Distributed Consumables vs Marconi Brand · Bay Area shelf head-to-head
Distributed Consumables and Marconi Brand, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Distributed Consumables is in more Bay Area grocersDistributed Consumables fields the deeper lineupDistributed Consumables sits further up the premium end
Distributed Consumables
Marconi Brand
38
brand power
34
13
products
10
8
categories
4
10
grocers
5
$12.31
avg price
$8.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Distributed Consumables▭ Marconi Brand
Distribution · 30% of score42·21
D
M
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score66·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Distributed Consumables
only Marconi Brand
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Distributed Consumables · 7
only Marconi Brand · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Distributed Consumables · Marconi Brand