Divina vs Filthy · Bay Area shelf head-to-head
Divina and Filthy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineup
Divina
Filthy
69
brand power
32
77
products
10
14
categories
5
20
subcategories
6
20
grocers
4
$1.04
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Divina▭ Filthy
Distribution · 30% of score83·17
F
carried in 20 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Divina
only Filthy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Divina · Filthy
