Divina vs Il Molino · Bay Area shelf head-to-head
Divina and Il Molino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineupIl Molino sits further up the premium end
Divina
Il Molino
69
brand power
7
77
products
2
14
categories
1
20
subcategories
1
20
grocers
2
$8.59
avg price
$12.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Divina▭ Il Molino
Distribution · 30% of score83·8
I
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Divina
only Il Molino
no top category Divina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Divina · Il Molino