Divine Organics vs Now Real Food · Bay Area shelf head-to-head
Divine Organics and Now Real Food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divine Organics is in more Bay Area grocersDivine Organics fields the deeper lineupDivine Organics sits further up the premium end
Divine Organics
Now Real Food
33
brand power
36
23
products
18
11
categories
7
14
subcategories
9
3
grocers
2
$3.78
price per oz
99.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Divine Organics▭ Now Real Food
Distribution · 30% of score13·8
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Ingredients3 vs 1 SKUs
1% of shelf
only Divine Organics
only Now Real Food
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Divine Organics · 1
only Now Real Food · 0
no exclusive doors — everywhere Now Real Food is, Divine Organics is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Divine Organics · Now Real Food
