Don Bruno vs Katz · Bay Area shelf head-to-head
Don Bruno and Katz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Katz carries more Brand PowerKatz is in more Bay Area grocersKatz fields the deeper lineup
Don Bruno
Katz
15
brand power
50
2
products
24
1
categories
9
1
subcategories
13
5
grocers
8
75.0¢
price per fl oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Bruno▭ Katz
Distribution · 30% of score21·33
D
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Bruno
no top category Katz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Bruno · Katz