Dr. Bronner's vs Kirk's · Bay Area shelf head-to-head
Dr. Bronner's and Kirk's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Bronner's carries more Brand PowerDr. Bronner's is in more Bay Area grocersDr. Bronner's fields the deeper lineupDr. Bronner's sits further up the premium end
Dr. Bronner's
Kirk's
68
brand power
20
91
products
10
9
categories
1
12
subcategories
3
17
grocers
1
$4.34
price per oz
$1.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Bronner's▭ Kirk's
Distribution · 30% of score71·4
K
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Bronner's
only Kirk's
no top category Dr. Bronner's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Bronner's · Kirk's
