Dr. Bronner's vs The Grandpa Soap Company · Bay Area shelf head-to-head
Dr. Bronner's and The Grandpa Soap Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Bronner's carries more Brand PowerDr. Bronner's is in more Bay Area grocersDr. Bronner's fields the deeper lineup
Dr. Bronner's
The Grandpa Soap Company
68
brand power
21
91
products
6
9
categories
2
12
subcategories
4
17
grocers
3
$1.29
price per fl oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Bronner's▭ The Grandpa Soap Company
Distribution · 30% of score71·13
T
carried in 17 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Hair Care3 vs 2 SKUs
1% of shelf
only Dr. Bronner's
only The Grandpa Soap Company
no top category Dr. Bronner's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Bronner's · The Grandpa Soap Company
