Dsd Merchandisers vs King Tut · Bay Area shelf head-to-head
Dsd Merchandisers and King Tut, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers is in more Bay Area grocersDsd Merchandisers fields the deeper lineupKing Tut sits further up the premium end
Dsd Merchandisers
King Tut
49
brand power
22
61
products
5
11
categories
5
27
subcategories
5
4
grocers
1
$10.00
avg price
$8.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ King Tut
Distribution · 30% of score17·4
K
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Nuts16 vs 1 SKUs
2% of shelf
only Dsd Merchandisers
only King Tut
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dsd Merchandisers · 3
only King Tut · 0
no exclusive doors — everywhere King Tut is, Dsd Merchandisers is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · King Tut