Dsd Merchandisers vs Kolsvart · Bay Area shelf head-to-head
Dsd Merchandisers and Kolsvart, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers is in more Bay Area grocersDsd Merchandisers fields the deeper lineupKolsvart sits further up the premium end
Dsd Merchandisers
Kolsvart
49
brand power
15
61
products
6
11
categories
1
27
subcategories
3
4
grocers
1
$1.10
price per oz
$2.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ Kolsvart
Distribution · 30% of score17·4
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dsd Merchandisers
only Kolsvart
no top category Dsd Merchandisers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dsd Merchandisers · 4
only Kolsvart · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · Kolsvart
